News   |   Rates   |   Calculators   |   Community   |   Locations
About Us
Locations
History of Community First
Media Center
Annual Reports
News
Newsletters
The Credit Union Difference
Become a Member
Career Center
Community
Community Calendar
Fox Cities Marathon
Board of Directors
Awards & Recognition
Scholarships
Contact Us
Financial Literacy

How can we help you?

Quick Links

Checking & Savings
Mortgage & Home Equity
Loans & Credit Cards
Auto Buying Service
Investments & Insurance
Become a Member
Community Focus
Ask Us A Question:
Home About UsMedia CenterNews

Proposed Interchange Fee Changes May Negatively Impact Your Credit Union

Understand the issue and how you can help.

Wednesday, October 14, 2009
How it Works
Many of you may have noticed in the news that merchants and retailers are raising concerns about the interchange fees they pay, and are asking Congress to intervene in the market to lower rates that have traditionally been established through contracts.

What is Interchange?

Interchange is a fee (about 2% per transaction) that merchants pay to card issuers (like Community First Credit Union) in order to provide consumers with a safe and convenient way to pay for goods and services.
   
What is the issue?
Merchant groups are stating that the fee is a “hidden tax” on consumers because it gets incorporated into the price of the good or service being purchased. One could argue that this expense is no more a hidden tax than any of their other operating expenses.
   
  Efforts to introduce government regulation of interchange in other countries have shown that if the fee is lowered, retailer profits improve and consumers do not see lower prices.
 
  Back in July, a major convenience store chain organized a nationwide, million-signature petition campaign calling on Congress “to reform unfair and excessive” credit card transaction fees.  Recently, corporate representatives of this major convenience store chain delivered nearly 1.7 million signatures to the Members of the U.S. Congress.
   
 
  What's the impact?
   
  The current interchange fee structure works well.  Changes in the system regulating interchange fees would adversely affect consumers, competition, and technological innovation. Interchange fees help credit unions cover their expenses and losses while offering merchants a guaranteed source of payment at the time that the transaction is completed.
   
  Recently VISA and MasterCard released survey results showing that consumers don’t want merchants to be able to shift costs to them, which basically is what the major convenience store chain is calling on Congress to do.  Both the VISA and MasterCard surveys clearly showed that when consumers are told that interchange legislation would raise their costs or cut their benefits, they oppose it.
   
  Interchange Study and Pending Legislation
 

  Now the U.S. Government Accountability Office has initiated a study on the use of credit by consumers and specifically, the effect interchange fees have on merchants and consumers. The result of these efforts may lead to a legislative push to decrease the interchange fees financial institutions recoup from retailers every time a consumer uses their credit card to make a payment. If this type of legislation would pass, Community First Credit Union and similar financial institutions will be at a serious disadvantage in the market.
   
  Potential Impact to Community First Credit Union
 

  While recent legislation to curb anti-consumer practices in the credit card business was welcomed by Community First Credit Union, it now appears that some merchant groups are moving to take advantage of the public sentiment against the big credit card companies. However, the fact is that many community banks and credit unions could not offer credit or debit card programs without interchange fees to help cover their costs. The reason is simple; the bulk of the expense of maintaining today’s credit card payment system is borne by banks and credit unions, rather than the merchants. This is one of the reasons that merchants first embraced this system.
   
  The chart below outlines the responsibilities of card issuers and merchants, and the key benefits that credit cards, supported by interchange fees, provide to each.
   

Community First Credit Union

Merchant

Responsibilities:

100% of Card Issuing Expense
 
100% of Card Operating Expense

100% of Fraud Losses

Statement and Call Center Services

Responsibilities:

2% Interchange Fee
Benefits (to members):

A safe and convenient way to pay for goods and services

Zero liability on fraud

Grace period for interest-free payment on all purchases

Worldwide and universal acceptance
Benefits:

Immediate and guaranteed payment

Consumer convenience and safety
 
Increase in goods and services purchased

Lower costs handling checks, currency, and related losses
 
Merchants don’t have to participate in the interchange system; they can choose to accept only cash or checks at their place of business.  However, if a merchant wants to enjoy the benefit of guaranteed immediate receipt of payment, mitigate their exposure to fraud, and provide convenience to their customers they should support the current interchange process.
  
What can you do?
Because Community First is a not-for-profit cooperative, it is critical that local and national merchants provide a fair return for the business they receive from our members.  As this battle has become more politicized, we are asking you, our members, to voice your concerns to your elected representatives about the need to maintain a fair balance in card interchange. 
 
To let your elected officials know that you support the current system as it stands, simply click on this link: Grassroots Action Center and follow the easy to follow instructions.  Contacting your legislators regarding this important issue is your way as a member/owner to help protect your credit union from possible harmful legislation.

print this page
tell a friend
Resize the font:
Tuesday, June 8, 2010
Community First Teams Up with the Red Cross for the Great American Ball drop
Monday, June 7, 2010
Community First supports Old Glory Honor Flights to help send WW II Veterans to Washington D.C.
Friday, March 5, 2010
CFCU Wins Trailblazer Awards
Wednesday, February 17, 2010
Jefferson Elementary & CFCU to Celebrate Student-Run Credit Union
Wednesday, February 3, 2010
Community First Credit Union Holds 35th Annual Meeting
Wednesday, December 23, 2009
Community First Credit Union Member Story Tied for First Place in Nationwide Video Contest
Wednesday, December 16, 2009
Community First Credit Union Member Story selected for Nationwide Video Contest
Tuesday, December 8, 2009
Community First Credit Union Opens Second Branch in Oshkosh
Wednesday, November 25, 2009
Community First Credit Union Collects Over $15,000 for the Stock the Shelves Campaign
Monday, November 2, 2009
Best of Valley 09
Monday, November 2, 2009
Help For New Auto Insurance Changes
Wednesday, October 28, 2009
Community First Credit Union Celebrates DePere Branch Grand Opening
Thursday, October 15, 2009
International Credit Union Day
Wednesday, October 14, 2009
Proposed Interchange Fee Changes May Negatively Impact Your Credit Union
Tuesday, October 13, 2009
Community First Offers FREE Home Buying Seminar to Help Consumers Make Better Buying Decisions
Tuesday, October 6, 2009
The Big Read Comes to the Fox Cities: A MoneySmart Event Designed to Reach Children
Thursday, September 24, 2009
Community First Credit Union Offers Free College Planning and Financing Seminar
Sunday, May 31, 2009
Community First Opens DePere Branch
Wednesday, May 20, 2009
Community First Wins Challenge Against IRS on Unrelated Business Income Tax
Friday, April 24, 2009
CFCU Member wins Smart Car!
Sunday, February 15, 2009
New DePere Location Announced
Site Search:   Home    |    Contact Us    |    Site Map    |    Privacy Policy
Community First Credit Union   P.O. Box 1487  Appleton, WI    54912-1487 920.830.7200    1.866.273.2328
Web Design & Content Management System by Cambium Group, LLC